This 2001 report provides an estimate of the value for New Zealand's export trade of our clean green image. It aims to quantify the extent to which particular New Zealand exports benefit from positive perceptions about our environment. The report focuses on three export areas: dairy, inbound tourism and organic produce.
This 2001 report provides an estimate of the value for New Zealand's export trade of our clean green image. It aims to quantify the extent to which particular New Zealand exports benefit from positive perceptions about our environment. The report focuses on three export areas: dairy, inbound tourism and organic produce.