This report presents research conducted by Lincoln University on consumers' willingness to pay for the various attributes associated with New Zealand’s green premium, in different markets and for different products. The attributes that were tested includes minimising water pollution, environmental sustainability and good water management.
This report presents research conducted by Lincoln University on consumers' willingness to pay for the various attributes associated with New Zealand’s green premium, in different markets and for different products. The attributes that were tested includes minimising water pollution, environmental sustainability and good water management.
The report includes information on different markets and products and provides commentary on the following topics:
- A best assessment of average premium for environmental attributes
- A brief comment on premiums for water quality attributes along with any available figures on the quantum of this
- A brief description of what customers by market (including by country and commodity) mean by environmental attributes and the importance they place on these attributes.