This request and release is about spending on advertising by Ministry for the Environment.
Response date
29 August 2019
Type
Departmental
This request and release is about spending on advertising by Ministry for the Environment.
Response date
29 August 2019
Type
Departmental
Details of the request
Can you please provide monthly figures in a spreadsheet each year for the past five years on
-your total advertising spend -online advertising spend -the proportion of your on line advertising spend that goes on: Facebook, You Tube, lnstagram, specific "influencers", SEO, online news sites, other sites. -please indicate if this spend was general, or on specific campaigns -for your most recent campaign, where possible, please provide success measures or reports ie. click through or engagement data or briefings with this information contained
Please also indicate in writing, and attach relevant documents, if your agency implemented a policy change on online spending post the March mosque attacks and/or the Christchurch Call.